Pharma special

How can you really improve your customers’ value in pharma sector?

• How different are your customers?
• Do you measure customer value correctly?
• What value do you give to your customers?
• How do you maximize customer value?
• What are the new rules for sales?
• Is your organization ready for this?

Martin Förster,from Peppers & Rogers Europe, is a veteran of consulting, marketing, and solution sales and has spent the last 15 years in leadership roles at major global corporations, reshaping their customer-centric marketing strategies and managing change that has reached into the very heart of business operations. A champion for clean customer data as the foundation for high-quality analyses, Martin has applied this principle to straightforward but revolutionary projects, helping clients to restructure company profitability targets, to move beyond collecting statistics to measuring customer experience, to navigate social networks, and to understand the real impact contact centers have on the customer relationship. Prior to PRG, Martin worked at SAS Institute, Vodafone, Accenture, and Siemens.